Multiple Choice
Placement of advertising in media is compensated through a _____________,typically 15% of the cost of the time or space.
A) retainer
B) commission
C) percentage
D) per diem
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q32: _reject most traditional advertising and use multiple
Q33: What was the relationship between advertisers and
Q34: With the rapid industrialization and improved transportation
Q35: Advertising copywriter _ recognized in 1841 that
Q36: Differentiate between psychographic and demographic segmentation.
Q38: When the Great Depression was eating into
Q39: What are the three new approaches many
Q40: False advertising and puffery are essentially the
Q41: The _ department is typically headed by
Q42: The first full-service ad agency was begun