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    Introduction Mass Communication Media
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    Exam 12: Advertising
  5. Question
    Placement of Advertising in Media Is Compensated Through a _____________,Typically
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Placement of Advertising in Media Is Compensated Through a _____________,Typically

Question 37

Question 37

Multiple Choice

Placement of advertising in media is compensated through a _____________,typically 15% of the cost of the time or space.


A) retainer
B) commission
C) percentage
D) per diem

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