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    Introduction Mass Communication Media
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    Exam 13: Theories and Effects of Mass Communication
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    _____________ Is When Advertisers Encourage Their Audience to Perceive Their
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_____________ Is When Advertisers Encourage Their Audience to Perceive Their

Question 48

Question 48

Multiple Choice

 _____________ is when advertisers encourage their audience to perceive their products as having meaning beyond the product's actual function.


A) Product positioning
B) Symbolic interaction
C) Modeling
D) Agenda setting

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