Multiple Choice
The emergence of cultural theory in mass communication signaled a return to
A) the primacy of social science observation in communication research.
B) the belief in powerful media effects.
C) the belief in limited media effects.
D) mass communication theory's roots in psychology and sociology.
Correct Answer:

Verified
Correct Answer:
Verified
Q50: How does agenda setting operate in contemporary
Q51: People's psychological dissonance is reduced through the
Q52: In social cognitive theory,seeing a model punished
Q53: Neo-Marxist theory focuses on the elite's control
Q54: The era of the limited effects perspective
Q56: What is the distinction between Marxist and
Q57: What assumptions are embedded in magic bullet
Q58: Ideas that explain or predict only limited
Q59: The belief foremost in cultivation analysis is
Q60: Critical cultural theorists argue that elites use