With the Explosion of Audience Data,marketers Have a Much Better

Multiple Choice

With the explosion of audience data,marketers have a much better understanding of the people they are trying to reach.Audience data provides several benefits to brands but there is one that provides a benefit to both the brand and the consumer.What is it?

A) More advertising opportunities
B) Personalization of content & experiences
C) Opportunities to market in other channels
D) Other lifestyle and brand affinities for consumers