Data Management Platforms (DMPs)have Become Extremely Popular with Large Organizations

Multiple Choice

Data management platforms (DMPs) have become extremely popular with large organizations.What does a data management platform do? Please select the answer that most accurately reflects what a data management platform does.

A) A DMP pulls in social data so companies can execute campaigns
B) A DMP pulls in data about a customer so that companies can target them
C) A DMP pulls data from multiple different,potentially unrelated sources of data to define specific audience segments
D) A DMP identifies which keywords are used most often in search
E) A DMP identifies who should receive an email from your company