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The Data Sources That Make Up Your Research Plan Either

Question 8

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The data sources that make up your research plan either come from existing digital analytics tools or other third-party data providers.It is increasingly becoming common for companies to augment their own data with third-party data for purchase.According to a December 2017 study on data spending by eMarketer,U.S.companies will spend approximately how much on audience data from external providers?


A) $100 million
B) $10 billion
C) $20 billion
D) $5 million

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