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A Manager Attends a Really Overpriced Management Seminar on 'How

Question 28

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A manager attends a really overpriced management seminar on 'how to implement change management' by the latest management gurus 'Clegg,Kornberger and Pitsis'.The manager thinks to himself,'That seminar was great;I learned so much that I'm going to apply it to my work'.This scenario is an example of Fulop and Rifkin's (1999) concept of ______.


A) learning by doing
B) stories
C) money-makers
D) popular accounts

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