Multiple Choice
Which of the following is correct with regard to the pricing of existing and new products?
A) Price skimming is generally most effective for consumer goods, but penetration pricing is generally most effective for industrial goods.
B) The penetration pricing option is generally most effective for both consumer and industrial goods.
C) In the car rental business, setting prices below the market generally works best.
D) Penetration pricing is generally superior to a skimming strategy for new products.
E) None of these is correct.
Correct Answer:

Verified
Correct Answer:
Verified
Q42: What are sales promotions?
Q278: After television, what is the next most
Q280: A _ strategy is a promotional strategy
Q281: By stocking a new, highly visible line
Q282: The most widely used channel for industrial
Q284: Water carriers are the cheapest and slowest
Q285: What are pricing objectives?
Q286: Yellowknife Inc. is a small manufacturing company
Q287: Samantha wanted to use a flexible communication
Q288: What are the two general values to