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    Business Essentials Study Set 6
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    Exam 13: Pricing,promoting,and Distributing Products
  5. Question
    Setting a High Initial Price to Cover New Product Costs
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Setting a High Initial Price to Cover New Product Costs

Question 163

Question 163

Multiple Choice

Setting a high initial price to cover new product costs and generate a profit is


A) penetration pricing.
B) price maximization.
C) ceiling pricing.
D) price skimming.
E) overpricing.

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