Audio Elite Corporation Is a Manufacturer of High-End Audio Devices

Multiple Choice

Audio Elite Corporation is a manufacturer of high-end audio devices and car stereos.Its products are known for excellent craftsmanship and sound quality.The primary target market for the company is executives in the age group of 30 to 40.The company is in the process of reworking its media mix.It had traditionally relied on television to spread its message.However,with the advent of video-on-demand and DVR systems,ad-skipping has become common.Some managers in the decision-making team feel that the bulk of the advertising budget should be allocated to Internet advertising. A problem associated with Internet advertising is that the audience controls the exposure,so viewers can skip unwanted ads.Which of the following is the best response to this criticism?

A) Internet advertising allows target audiences to learn more about products that interest them.
B) Exposure control is a problem associated with all media types.
C) The ability to avoid unwanted ads is an important aspect of privacy.
D) Audiences can be forced to watch the entire message using technology.
E) Internet advertising is too new to evaluate its effectiveness.