Bill and Farrah Have Been Recently Hired by Superior Audio

Essay

Bill and Farrah have been recently hired by Superior Audio Systems,a cutting-edge manufacturer of speakers.They have been assigned to work on a product team for the Superior V,an existing product,and the Superior VI,a brand-new speaker technology.The team is reviewing the pricing strategy used to this point.In the past,the price for the Superior V has been slightly higher than similar products offered by competitors.Why would a company use this strategy?