Snazzy Sodas Is Known for Its Variety of All-Natural Sodas

Multiple Choice

Snazzy Sodas is known for its variety of all-natural sodas as well as its efforts toward social responsibility. The company has decided to produce a new line of energy drinks, and while it does not have the resources to promote its product widely, it can make a sizeable impact with a carefully chosen market segment. The CEO favours marketing the product primarily to young males, but the VP of operations recommends targeting female professionals. Which of the following questions is least relevant to Snazzy Sodas's evaluation of the desirability of the young male market segment?

A) What is the percentage of young males in the general population?
B) What attitudes do members of this group likely have about Snazzy Sodas?
C) How does the consumption of energy drinks by young males compare to the consumption patterns of other groups?
D) Would Snazzy Sodas be likely to target young males if it were producing a different product?
E) Are young males likely to consider a company's reputation for social responsibility when they purchase energy drinks?