The CEO of Perry's Pizzeria, a Rapidly Growing Restaurant Chain

Multiple Choice

The CEO of Perry's Pizzeria, a rapidly growing restaurant chain, is committed to a high level of corporate social responsibility along with continued business success. Which action by the CEO would most enhance the company's reputation for social responsibility?

A) Using more nutritious but more expensive, ingredients
B) Cutting employees' wages and benefits to boost the company's stock price
C) Using marketing or advertising methods that would allow the company to discreetly reduce pizza size without also reducing the price
D) Packaging products in material that costs less, even if customers object to the change
E) Taking steps that would cause competitors to close their doors