Social Media Tools Serve Many Purposes in Marketing Communications

Multiple Choice

Social media tools serve many purposes in marketing communications.Some companies are using these tools to help in their ________ campaigns.They ask their customers to develop a new flavour,a new design,or a new slogan and to post them on various platforms for prizes and recognition.

A) relationship marketing
B) customer relationship management
C) crowdsourcing
D) vertical integration
E) horizontal communications