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Marquand Says: Information Technology Has Had Its Biggest Impact on Business

Question 19

Multiple Choice

Marquand says: Information technology has had its biggest impact on business in communication and access to data.Businesses can collaborate with colleagues in different locations and with external partners with ease.Businesses also have access to a greater range of information at a greater speed than ever before.And with this constantly updated information,businesses can plan quicker responses to real-time market conditions and increase efficiency. Stevenson responds: Information is important,but what's more important is how that information is used.And there is no more direct way that information technology has helped businesses than the ability to sell directly to consumers.Online selling has opened entirely new markets that allow businesses to make greater profits in an efficient manner.Many businesses,such as Amazon,have used online selling to disrupt industries.Without having to spend money on bricks-and-mortar storefronts,they can make billions in profits selling products at low prices.In addition,Amazon (along with Alibaba and many others) have opened efficient platforms allowing small and big businesses to sell around the world.
Which of the following is at issue between Marquand and Stevenson?


A) Whether online selling is an important factor in business today
B) Whether information technology has made a significant difference to businesses
C) Whether doing business is significantly helped by online communications
D) What the most important effect of information technology has been on business
E) What has changed in business since the advent of the latest information technology

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