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    The Tendency for People to Persist in Failing Investments to Avert
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The Tendency for People to Persist in Failing Investments to Avert

Question 28

Question 28

Multiple Choice

The tendency for people to persist in failing investments to avert loss,which causes losses to mount,is known as the


A) endowment effect.
B) escalation effect.
C) sunk cost principle.
D) expectancy theory.

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