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Wegener Et Al

Question 37

Multiple Choice

Wegener et al.(1995) found that happy participants used the central route to persuasion when presented with a pro- attitudinal message,but used the peripheral route to persuasion when presented with a counter-attitudinal message. This finding suggests that


A) positive mood disrupts the ability to process persuasive information.
B) people in a positive mood rely on superficial processing strategies.
C) positive mood affects different people in different ways.
D) happy people avoid processing only if it threatens to spoil their mood.

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