How Does the Combination of Demographics and Psychographics Help the Entrepreneur

Multiple Choice

How does the combination of demographics and psychographics help the entrepreneur to create a buyer persona?

A) It both identifies the broad characteristics of the customer,and then analyzes their behavior profiles.
B) It largely doesn't; at best,it helps the entrepreneur create a buyer profile.
C) It matches characteristics that determine product need with psychological aspects that would encourage purchase.
D) The combination of broad demographic characteristics and psychological components of a population yield reliable predictions of behavior.