Keenan Is Planning to Start a Catering Business and Throws

Multiple Choice

Keenan is planning to start a catering business and throws an initial party to test out his food and services.He has developed a buyer persona and accumulated an enormous amount of data on his customers,and wonders if it is really necessary to make a customer journey map.What might his customer journey map reveal that the rest of his research could not?

A) would the guests attend a second party thrown by his company
B) how much food was consumed at the party
C) which foods proved more popular overall among the guests
D) which guests chose not to attend