Crowdfunding Entrepreneurs Should Set a Funding Target That Is ______

Multiple Choice

Crowdfunding entrepreneurs should set a funding target that is ______.

A) aggressive to signal confidence in the product or service for potential investors.
B) low and easy to outperform in order to generate buzz around the product or service.
C) realistic enough to attract backers but high enough to cover costs.
D) as high as possible to generate as much initial cash as possible to infuse into the business.