Multiple Choice
Which of the following is necessary for an effective customer value proposition (CVP) ?
A) It must not have any direct competition.
B) It must offer better value than the competition.
C) It must cost less than the competition.
D) It must offer the exact same value as the competition.
Correct Answer:
Verified
Correct Answer:
Verified
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Q37: Which term refers to the CVP approach
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