What Best Describes the Design Challenge in IDEO's Design of Lufthansa

Multiple Choice

What best describes the design challenge in IDEO's design of Lufthansa plane seats?

A) How can we create a plane seat for baby boomers?
B) How can we create better revenues?
C) How can we create a more comfortable seat for business travelers?
D) How can we create a seat that looks like it was created between 1946 and 1964?