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The Products of Service Providers Tend to Be More Customized

Question 53

Multiple Choice

The products of service providers tend to be more customized than those of manufacturers because:


A) different customers have different needs.
B) the requirements of all customers are more or less the same.
C) technological innovations have reduced variability.
D) there is more capital required in service provision.
E) service providers have limited contact with customers.

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