Multiple Choice
The basis premise of the implementation through change approach is that:
A) frontline employees are forced to implement the strategy.
B) marketing strategy is a part of the organizational vision.
C) employees are organized into teams that work together to implement the marketing strategy.
D) the organization is modified in ways that will ensure the implementation of the marketing strategy.
E) participative decision making among all employees is used extensively.
Correct Answer:

Verified
Correct Answer:
Verified
Q25: Work activities that absorb inputs to create
Q26: Empowerment means allowing employees to make decisions
Q27: In the _ approach to marketing implementation,
Q28: Which of the following best describes a
Q29: Which of the following is a goal
Q31: Effective performance standards must reflect the uniqueness
Q32: Planning sessions, workshops, formal reports, and personal
Q33: Marketing implementation is often problematic, as marketing
Q34: The product, price, distribution, and promotion elements
Q35: What type of marketing controls consists of