Marketing Implementation Is Critical to the Success of Any Firm

Multiple Choice

Marketing implementation is critical to the success of any firm. Simply put, implementation refers to:

A) how the marketing plan will be put into action.
B) how the marketing plan will be approved by top management.
C) the process by which employees learn about the marketing strategy.
D) the process by which the marketing strategy will be developed.
E) deciding who will actually write the marketing plan.