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    Marketing Strategy Study Set 2
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    Exam 8: Ethics and Social Responsibility in Marketing Strategy
  5. Question
    Describe the Role That a Code of Conduct Plays in Ensuring
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Describe the Role That a Code of Conduct Plays in Ensuring

Question 3

Question 3

Essay

Describe the role that a code of conduct plays in ensuring ethical compliance within a firm. How should a code of conduct be developed, what should it contain, and what are the keys to ensuring that the code is successfully implemented?

Correct Answer:

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