Overall, What Is the Major Disadvantage Associated with the Use

Multiple Choice

Overall, what is the major disadvantage associated with the use of public relations and publicity?

A) It is normally very expensive.
B) The amount of negative publicity always outweighs the good.
C) Few, if any, customers pay attention to public relations messages.
D) Most people find it to be less credible than advertising.
E) The firm has limited control over how the message will be delivered or interpreted.