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    Exam 4: Developing Competitive Advantage and Strategic Focus
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    A SWOT Analysis Assesses the Fit Between What a Firm
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A SWOT Analysis Assesses the Fit Between What a Firm

Question 21

Question 21

True/False

A SWOT analysis assesses the fit between what a firm can and cannot do (strengths and weaknesses), and the environmental conditions working for and against the firm (opportunities and threats).

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