Multiple Choice
In terms of setting goals and objectives, what is considered to be one of the major benefits gained from applying for the Malcolm Baldrige National Quality Award?
A) It promotes the development of discontinuous objectives.
B) It helps the firm to set objectives that are difficult for competitors to copy.
C) It helps the firm to focus solely on customer requirements.
D) It promotes the development of goals that are consistent with the firm's mission.
E) It allows the firm the freedom to pursue other strategic initiatives.
Correct Answer:

Verified
Correct Answer:
Verified
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