What Might Be the Problem with Only Taking the Customer's

Multiple Choice

What might be the problem with only taking the customer's perspective?

A) Taking a customer perspective involves a lot of costs and resources.
B) Customers often take a generic analysis of the organization.
C) The information is more constructive than descriptive.
D) Customers do not see behind the scenes to understand the firm's characteristics.
E) Adopting a customer perspective doesn't usually translate into insightful information.