Multiple Choice
With respect to the different components of the total product offering, supplemental products play the important role of:
A) meeting basic customer needs.
B) delivering the main core benefits of the product offering.
C) adding symbolic benefits to the product offering.
D) delivering the minimum level of quality demanded by customers.
E) differentiating the product offering from competing products.
Correct Answer:
Verified
Correct Answer:
Verified
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