Multiple Choice
Which of the following type of planning focuses on specific markets or market segments and the development of marketing programs that will fulfill the needs of customers in those markets?
A) strategic planning
B) customer analysis
C) environmental planning
D) tactical planning
E) marketing plan
Correct Answer:

Verified
Correct Answer:
Verified
Q28: Which of the following outlines the organization's
Q29: In the traditional transactional marketing approach, the
Q30: In the airline industry, companies like American,
Q31: Market segmentation divides the market into homogenous
Q32: Which of the following IS NOT one
Q33: _ involves the analysis of economic, political,
Q34: Marketing strategy is inherently product-driven.
Q36: A cluster of closely related goods and
Q37: What type of planning deals with specific
Q38: Many firms attempt to distinguish or differentiate