A Customer's Decision to Purchase One Product or Group of Products

Multiple Choice

A customer's decision to purchase one product or group of products over another is primarily a function of:

A) the convenience of acquiring the product or group of products.
B) how well that choice will fulfill that person's needs and satisfy his or her wants.
C) the product's features relative to competing products.
D) the product's price.
E) the availability of the product or group of products.