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    Basic Marketing Research Study Set 3
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    Exam 9: Collecting Descriptive Primary Data
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    A Common Use of Demographic and Socioeconomic Data in Marketing
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A Common Use of Demographic and Socioeconomic Data in Marketing

Question 28

Question 28

Multiple Choice

A common use of demographic and socioeconomic data in marketing is


A) delineating market segments.
B) investigating intentions to purchase.
C) relating attitudes to opinions.
D) discovering motivations.
E) determining brand awareness.

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