Multiple Choice
Ferrari has segmented their market on the basis of income and lifestyle. Their target market has household income greater than $200,000 and enjoys spectator sports like NASCAR racing. These two segmentation variables are grouped under the broader classification(s) of
A) demographics.
B) psychographics.
C) geographic.
D) demographics and psychographics.
E) demographics and product usage.
Correct Answer:

Verified
Correct Answer:
Verified
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