Proctor & Gamble, the Makers of Oil of Olay Skin

Multiple Choice

Proctor & Gamble, the makers of Oil of Olay skin lotion, have traditionally targeted women over 30 years of age. This is an example of

A) demographic segmentation.
B) benefit segmentation.
C) psychographic segmentation.
D) usage rate segmentation.
E) geodemographic segmentation.