Which of the Following Is TRUE of Test Markets

Multiple Choice

Which of the following is TRUE of test markets?

A) Simulated test markets are not useful for eliminating weak products before they go to a standard test market.
B) Electronic test markets, popular in the 1970's, are now a declining segment of the test market industry.
C) A prime advantage of simulated test markets is the protection from competitors that they provide.
D) In a standardized test market the entire test program is conducted by an outside service.
E) None of these statements are true; they are all false.