Which of the Following Is a Potential Use of Test

Multiple Choice

Which of the following is a potential use of test marketing?

A) To test the sales potential for a new Colgate toothpaste.
B) To test variations in the marketing mix for an existing P&G detergent.
C) To test the sales potential for a new offer by the local telephone company.
D) To test the impact of a price increase on the perception of the product.
E) All of the above.