Multiple Choice
"Comsopolitans", "Boomtown Singles" and "Shotguns and Pickups" are examples of the 66 segments used in which of the following systems?
A) Dun & Bradstreet global commercial database
B) Standard Industrial Classification system
C) Nielsen's PRIZM system
D) NAICS
E) Arbitron rating system
Correct Answer:

Verified
Correct Answer:
Verified
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