An Entrepreneur Is Able to Analyze Traffic Patterns and Consumer

Multiple Choice

An entrepreneur is able to analyze traffic patterns and consumer demographics (including income, ethnicity, age) to identify the best site for her new upscale Italian restaurant. Mapping software, often called______________, allows her to easily combine demographic data with geographic information.

A) Marketing information system
B) Management information system
C) Business locator software
D) Geographic information system
E) None of the above.