A Wealth of Barcode Transaction Data Is Collected by Merchants

Multiple Choice

A wealth of barcode transaction data is collected by merchants when customers make purchases. Which one of the following scenarios does NOT represent one of the typical Big Data integration challenges in using these transactional data?

A) Getting merchandising ideas by doing a market basket analysis
B) Linking the transaction data to a decision support system for ease of in-store price changes
C) Creating personalized promotions using the store's loyalty program
D) Combining barcode transaction data with customer Facebook status updates about service quality.
E) All of the above represent typical Big Data integration challenges