Multiple Choice
Which of the following is a general rule of marketing research data sources?
A) Secondary data should only be used when it is impossible to collect primary data.
B) Primary data should always be collected.
C) Look for secondary prior to collecting primary data.
D) Primary AND secondary data should always be used.
E) None of these statements are true.
Correct Answer:
Verified
Correct Answer:
Verified
Q46: With secondary data, who incurs the expense
Q47: When using secondary data, the task of
Q48: Which of the following are ways to
Q49: Secondary data can exist:<br>A) Inside the organization
Q50: Data should only be added to a
Q51: While reviewing the customer database, the manager
Q53: A big disadvantage of the Systems approach
Q54: A concern about the expanding number of
Q55: Primary data make up most of the
Q56: A big advantage of the systems approach