The President of the Cola Beverage Company Is Very Concerned

Multiple Choice

The president of the Cola Beverage Company is very concerned with declining sales of the company's flagship beverage and has asked for your assistance in finding the reason for the decline. The most appropriate way to begin this research project is with:

A) A survey of consumers.
B) An experiment in which price is systematically varied.
C) Descriptive research.
D) Exploratory research.
E) Causal research.