The Marketing Manager at Widgets R Us Became Aware That

Multiple Choice

The marketing manager at Widgets R Us became aware that a leading competitor was conducting an extensive customer survey. Somewhat alarmed, this manager directed the marketing staff to construct and administer a customer survey immediately. What phase of the Marketing Research Process has this manager likely skipped?

A) Data Collection
B) Research Configuration
C) Information Reporting
D) Problem Definition
E) Data Analysis