Which of the Following Statements About the Problem Definition Phase

Multiple Choice

Which of the following statements about the Problem Definition phase of the Marketing Research Process is TRUE?

A) It results in specifying the Decision Problem.
B) It results in specifying one or more Research Problems.
C) No further steps should be taken until A and B are stated explicitly.
D) The Research Requests Agreement states the problem the research will address.
E) All of the above are true.