What Is the Best Way to Code Data from a Survey

Multiple Choice

What is the best way to code data from a survey that contains many open-ended, exploratory questions in order to reduce bias?

A) Use the most experienced researcher to do the coding.
B) Use two researchers to do the coding and have them compare their results.
C) Use any researcher but have him or her double-check the coding.
D) Use computer software to do the coding.
E) Use an outside researcher who is unfamiliar with the project to do the coding.