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    Basic Marketing Research Study Set 3
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    Exam 15: Data Collection Enhancing Response Rates While Limiting Errors
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    Higher Response Rates Usually Suggest
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Higher Response Rates Usually Suggest

Question 13

Question 13

Multiple Choice

Higher response rates usually suggest


A) the sample size was too small.
B) interviewer cheating.
C) fewer problems with nonresponse bias.
D) poor questionnaire design.
E) lack of interest among respondents.

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