Multiple Choice
An attitude rating scale that uses a set of faces, varying systematically in terms of whether they are frowning or smiling, to capture a person's satisfaction or preference is an example of which of the following?
A) Itemized-ratings scale
B) Semantic-differential scale
C) Graphic-ratings scale
D) Summated-ratings (Likert) scale
E) Comparative-ratings scale
Correct Answer:

Verified
Correct Answer:
Verified
Q9: Which attitude rating scale uses pairs of
Q10: Refer to Scenario 12.1. Which of the
Q11: When the scale type is nominal, the
Q12: What factor determines which level of measurement
Q13: Code words, letters, or numbers used by
Q15: What characteristic must a scale possess in
Q16: _ is the ability of a measure
Q17: Which of the following is FALSE?<br>A) If
Q18: Random error affects the measurement in a
Q19: Consistency is the hallmark of validity.