Multiple Choice
Which of the following statements about mechanical recording devices is FALSE?
A) The people meter provides the researcher information about which television shows have been watched on a particular television.
B) The galvanometer is used to assess the emotional arousal induced by exposure to specific advertising copy.
C) Response latency measures the amount of time a respondent deliberates before answering a question.
D) Voice-pitch analysis examines changes in the relative vibration frequency of the human voice that accompanies emotional arousal.
E) Optical scanners measure the subject's eye movement over a stimulus.
Correct Answer:

Verified
Correct Answer:
Verified
Q50: Observational data have the advantage over communication
Q51: The observation method<br>A) Cannot measure all consumer
Q52: In indirect observation, the researcher is observing:<br>A)
Q53: Observers in a supermarket are watching customers
Q54: The communications approach to gathering primary data
Q56: Which of the following is NOT an
Q57: Which of the following is NOT true
Q58: Having the employee watch the salad bar
Q59: Jack-in-the-Box uses the length of the grass
Q60: Which of the following is an example