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    Business
  3. Study Set
    E marketing Study Set 1
  4. Exam
    Exam 8: Segmentation, Targeting, Differentiation, and Positioning Strategies
  5. Question
    ________ Is What a Company Does to the Product, as Opposed
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________ Is What a Company Does to the Product, as Opposed

Question 2

Question 2

Multiple Choice

________ is what a company does to the product, as opposed to ________, which is what a company does to the mind.


A) Differentiation; Positioning
B) Positioning; Differentiation
C) Differentiation; Commercialization
D) Positioning; Commercialization

Correct Answer:

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